A strong SEO strategy

Filed Under (Windows Networking) by Just An Admin on 02-04-2014

A strong SEO strategy will allow brands to position their website and their content highly on the SERPs for relevant keywords.

Both the SEO approach and SEO strategy should be tailored to the niche to which you are pitching. Some would argue that an Aa lot of traditional SEO is useless, because the type of content on the Internet is so fragmented and has become so large. However SEO still has a role to play. In this case, focusing on Google’s Panda hindsight is necessary to have any hope of securing Google’s blessing. This is because Google has updated their algorithm for detecting spammy and illegitimate sites, also known as SEO spam (spammyphonics).

This change is majorly a thank you to SEO and it has already had some effect in terms of decreasing the amount of spammy sites out there.
Hopefully, the following should be helpful to companies who are interested in growing their online presence and traffic.

Define your SEO strategy

This is not an exact science. You need to consider the purpose and overall objectives of the brand and its website. As a small business owner, you will undoubtedly want to achieve good rankings on various websites. At the same time, you must consider the effects and consequences of SEO tactics on your competition, check out here to get all the details.

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In order to determine your SEO strategy, you need to identify the main keywords of your target market. This means identifying key terms which are perceived as important and common by your target audience. For example, using a keyword such as “Barber Shop” will be helpful for a business who offers haircuts. The benefit of this strategy is that you can focus your efforts to choose the most suitable keywords for your site. For example, if you are targeting people who are looking for hair and beauty products, choose words such as “hair conditioner”, “hair removal cream” or “hair dye” as your keywords.

If the business does not have a clear purpose, these same terms could lead you to a dead-end. A highly successful website does not need to set out to become a Google leader in any specific keyword. Just focus on the broad and powerful key terms. You must also ensure that you do not fall into the trap of using the keyword, “repetitively”. Your keyword strategy should be flexible, allowing you to make adjustments in the future.

Be prepared to change

As a small business owner, you are not an omnipotent being. You are however a very committed and passionate person. You must take the necessary precautions to ensure that you are prepared for any unforeseen events that may threaten your online presence. However, you will need to constantly change your strategy based on changing situations. For example, this might mean one should diversify the use of the same term for several pages of a website. Keep in mind that your strategy must have some flexibility to keep the following important criteria in mind:
Flexibility in word selection it is important to keep your keyword strategy on a stable basis that will allow you to tweak it as and when needed.
Long tail keywords when you search for your key terms, it is useful to look for any relevant terms in the long tail.